To be honest, I started blogging 6 months ago because I wanted to go viral. One of the first blogs I read was by Tim Ferriss, author of The 4-hour Work Week. I had no idea what blogging was. But I knew authors needed a social media “platform” that they could “monetize.”
Every time an article came up on my twitter feed about increasing readership, I stopped what I was doing and clicked on it. I learned about catchy headlines, search engine optimization, the Art of Being Interesting, and optimal times to post for new hits. I spent almost as much time reading about getting hits than I did writing or researching the books I wanted to write.
I saw going viral as the golden ticket. All my worries would be over if I could just get one of my articles read by millions of fans. I envisioned book contracts, TEDTalks, and interviews with Oprah. Continue reading