Monthly Peace Challenge: Mad Men

bannerIn less than a month, Bloggers for Peace has grown into a movement of almost 100 bloggers. I’ve already been moved to tears a number of times by the powerful posts for peace. At this rate, we will have corporate sponsorship in no time, so we better be prepared.

To help inspire the Bloggers for Peace (B4Peace), we will have a Monthly Peace Challenge. To participate, tag your post with B4Peace or leave a link to it in the comments below. Anyone who completes all twelve Monthly Peace Challenges will receive a Free B4Peace T-shirt.

February is Superbowl month. (For those of you who don’t know about the Superbowl, it is a once-a-year advertising opportunity to reach a huge demographic of American consumers. I think there is a sporting event associated with it as well.) Television advertising spots during the Superbowl cost like a million dollars a second. Next year, we will have a spot in the Superbowl.

This month we are asking you to be Don Draper and construct an advertisement for peace. If you make videos, make a television commercial. When I was a kid, two television commercials changed my life. The first was this Coke commercial.

This commercial showed me what a multicultural world looked like before I’d ever heard the word multicultural. In essence, Coke showed us Martin Luther King’s dream complete with a music soundtrack.

The other commercial that changed my life was the Keep America Beautiful commercial below.

Because of this crying Native American, I have refrained from littering my entire life. Imagine if we could make a commercial that would inspire children to strive for peace for the rest of their lives.

John Lennon Yoko Ono War is OverYou can also create a simple advertisement, like a slogan for peace. In December 1969, John Lennon and Yoko Ono launched an international multimedia ad campaign using the slogan “WAR IS OVER If You Want It.” I’d be lucky to be bum fluff on John or Yoko’s derriere, but recent ideas around the power of intention argue that the subconscious does not recognize negatives. So “no war” or “stop war” manifests war. Let’s create a slogan that manifests peace.

If you are a poet or a musician, remember that John Lennon’s “Imagine” was based on poems by Yoko Ono. We challenge you to write a poem or a song that can become the “Imagine” for our generation.

If you are a photographer or artist, how about a piece that we can post on billboards that will promote peace? You can include titling or just let the image stand on its own.

If you are a writer, you could write a short story or screenplay for a short film that can be made and broadcast for peace. Imagine that you have an unlimited budget. Who would you cast? What would be the soundtrack? How about Obi Wan and Darth Vader laying down their lightsabers and hugging while stormtroopers toss daisies on the Death Star?

Most importantly, have fun. Act as if we could afford to hang peace posters around the world. Wait a minute. We can. It is called the internet. A slogan that goes viral is more powerful than any print ad. Imagine Gangnam Style for Peace. “You may say I’m a dreamer,” but we’ve got a direct line into the bedrooms of millions of sleeping activist waiting to be inspired.


Bloggers4peace.orgTo jump start our peace advertising, we are starting in the closet–the water-closet. Cheri from Cherispeak made a great advertisement that is meant to be posted in public restrooms. You can copy this graphic and put 4-6 per printed page, print, cut and carry with you in your purse, pocket, or wallet. Add a little piece of removable adhesive putty and post away.

For every blogger who posts ten of these flyers in a public restrooms, Rarasaur, Kozo, Maddy from 1EarthUnited and at least one other B4Peace blogger will read and comment on your next 5 posts. Just email 10 pictures of the flyer in public bathrooms to Extra points if you stick your flyer next to some juicy graffiti.

Thank you to everyone who has posted, read, thought about, shared, and/or smiled for peace this year.


94 comments on “Monthly Peace Challenge: Mad Men

  1. Dawna says:

    Printing ’em out now, Kozo! 😉

    Those were two commercials that I, too, vividly remember as a child. I quite often found myself crying sometime during the second one.

    Will have to see if I can’t come up with something for the challenge this month.

    Have a GREAT one!

  2. C. R. says:

    Count me in as a reader/poster for the Bathroom Flyer contest. I cannot wait to see the pics. I will post the pics on the Bloggers for peace website. In fact anyone that does something visual that can provide me images, I will add to the site. 🙂

  3. Kozo, again I am struck by our similarities for two people from totally different places. Both of the commercials you mentioned I felt the same way about. My best friend, who I have known since kindergarten, always uses the crying native american to justify his vigilance toward environmental protection. We did some project in fourth or fifth grade he seemed to be affected by. Anyway I love this idea and I will think of something.
    This is a great movement and there is no doubt that you are making a difference. War is over my friend. Thank you for the article and the effort! I would like to teach the world to sing, but first I must learn myself! Love that song still, so nostalgic.

    • Kozo says:

      Haha, Jonathan. I think the crying Native American has more affect on me than the Coke commercial because I too cannot sing. If I taught the world to sing, there probably would be war. haha.
      I’m so glad we are vibrating on the same frequency, Jonathan. I look forward to harmonizing with you, not vocally of course. 🙂
      {{{Hugs}}} kozo

  4. Wow, Kozo! Thanks for posting those two videos – I never saw them as I grew up outside of the USA. Amazing! And thank you for the energy you are putting into this campaign – it IS making a difference!
    Together in Peace ~

    • Kozo says:

      Thanks, Tomas. I got the idea for the advertising for peace when I saw the John Lennon video on your blog. That is why I pinged back to that older post.
      The seventies were an amazing time. Definitely a rise in consciousness during that period. Let’s bring that rise in consciousness back.
      {{{Hugs}}} Kozo

  5. So excited about this!! So inspired and grateful for the opportunity to be a part of this beautiful idea. thanks Kozo!

    • Kozo says:

      Yay, Jessica. Did you take your blog off wordpress? I was wondering why I have not been seeing you in my reader. Make sure you link to some B4Peace posts if you are not on wordpress, so we know when you are posting. {{{Hugs}}} Kozo

  6. kartikasays says:

    This sounds like a great challenge! Also, I’m having a bit of trouble making the peace banner a live link and signing up on the site as a blogger – can you help and perhaps put my name on the list on your site as a member of Bloggers for Peace? 🙂

    • Kozo says:

      For some reason I did not have you on the list. I am fixing that now. Here are instructions for the badge.
      Here are the instructions to put he badge on your sidebar. Sorry, they are a bit complicated.
      First, right click on the badge on my site and “save image as…” on your computer.
      Next, you need to upload it as an image in your media file as if you were going to put it in a post. I see that you have images on your site, so it is the same process. Go to Dashboard>Media>add new. Upload image from your computer to wordpress–it is probably in your downloads folder.
      Then add the “image” widget to your sidebar–dashboard>appearance>widgets>drag image widget to sidebar.
      Then you go back to the media and click on edit next to the badge. You will get a “file URL” on the right.
      Copy and paste that in your image widget where it says “image URL.”
      On the image widget there is also a space for a link url. You can paste this in there:

      Can’t wait to see your next post.
      {{{Hugs]}} Kozo

  7. merbear74 says:

    Bum fluff? Kozo, you make me smile. 🙂

    • Kozo says:

      Bum fluff is such a great word and image, isn’t it merbear? There is something peaceful about being bum fluff on a great person’s rear. {{{Hugs}}} Kozo

      • merbear74 says:

        It is, I like it very much. I wouldn’t have minded being some on John Lennon’s rear either. {Hugs}

  8. C. R. says:

    On the B4Peace facebook page I have re-posted all the Peace Posts of those who have been participating over there. Come join us: ALSO if you are own Twitter Tweet using #B4Peace and re=tweet other peace posts if you will? It may also be helpful to add the following as a “realted article” in your posts here on WordPress so that others reading your piece can easily find more info on what we are doing 🙂 Thanks!!!

  9. C. R. says:

    FYI I have also gone and re=tweeted the posts on Twitter that are using the #B4Peace … interestingly I found someone who is using our tag for their own promotion of themselves as a book reviewer and see nothing in the pages regarding our organization or efforts see> Kozo, maybe you should contact her?

    • Kozo says:

      Athena Brady actually is part of bloggers for peace, but she has two sites. I think she might have linked to the wrong site. I’ll tweet her. Thanks for looking out, Cheri.

      • C. R. says:

        Ok great. I thought the name was familiar, but we need to be sure no one is arbitrarily using the hashtag for unrelated posts.

  10. C. R. says:

    On FaceBook we no longer have the loooong url extension, it is now simply so very easy to verbally pass on to others and find in search engines 🙂

  11. Professions for PEACE says:

    Love it all! Go Team Peace!!! We are sweeping the world with love and peaceful happy feelings. Here’s to group hugs. Love you Kozo 🙂 Cheers, Gina

  12. […] month’s peace challenge courtesy of Kozo at Everyday Gurus is to construct an advertisement for peace – a video, slogan, billboard poster, song, poem, […]

  13. Tracy says:

    Hi Kozo, a lovely post for this month’s peace challenge. We don’t have the superbowl but premier league soccer gets the advertisers in quite a frenzy. I’d love to see all our B4Peace banners, slogans, videos and billboards at those games so here’s a little poster to get them started 🙂 Lets keep the world beautiful. Love and hugs, Tracy

    • Kozo says:

      Yay, Tracy. You put this up in Wembley stadium. I’ll put up others at the Superbowl. 🙂
      to a compassionate earth! {{{Hugs}}} Kozo

  14. diannegray says:

    Brilliant, Kozo! Having lived in Australia all my life I’ve never seen these advertisements before. You are doing a fantastic job raising peace awareness (who knows – maybe the Nobel Peace Prize will be coming your way!) We could look into developing a “Kozo Peace Prize” 😀

    I love the bum fluff comment! You made me giggle a lot with that one 😉

  15. Ohh the Coca Cola commercial, I watched a few years ago I can’t remember how I found it, really nice indeed. I’ve seen the Bloggers for Peace on many other blogs I follow, I really like the initiative.

    • Kozo says:

      Feel free to join, Leo. You can even rant about people who mess up peace. Plus the badge will look cool next to your “freshly pressed, we are not” badge. haha.

  16. I remember the Coke commercial!

  17. C. R. says:

    all of these Related articles have now been posted on our b4peace facebook
    We Can Make a Difference – Right Here, Right Now (
    PEACE is Possible (
    Monthly Peace Challenge: Acts of Kindness (
    An Artist For Peace (
    Song of the Week (
    Coca-Cola–I’d Like to Buy the World a Coke (
    Open Hearts Everywhere (
    Vulture (

  18. 1EarthUnited says:

    Way to go Kozo! I love your enthusiasm, humor, creative spirit is kickin’. Thx for the commercials, I’ve never seen those before, imagine a real message behind the advertising! Blogging 4 Peace will have the same impact because it makes a difference in people’s lives all over the world. It’s has universal appeal and the time has come again for unity. Let’s see: Jedi Kozo’s B4Peace movement vs. the NRA, military industrial complex, NWO. It’s a no contest folks, the dark side’s going down! 😀

    • Kozo says:

      They can’t win, Maddy. Even if they strike me down, we shall become more powerful than they can possibly imagine. But I don’t want to fight for peace. I want to {{{Hug}}} for peace. {{{Hugs}}} to you, my superstar BBF.

  19. Adam S says:

    Congrats on all the recent success that guys are having! I’m running into more and more people with the sidebar badges, lately.

  20. Right on Kozo. I was affected by both those commercials as well. I’m so happy the blogging for peace is turning out to be such a success! But then why wouldn’t it be? I’ll see what I can do in the ad department….I’ll be coming out soon with next month’s installment on my other blog soon…PEACE is the word, my friend!

    • Kozo says:

      Yay, Strawberryindigo. A two blog punch for peace. I agree with you: why wouldn’t we blog for peace? It just seems like a no-brainer. Thanks for being part of the team. {{{Hugs]}} Kozo

  21. […] Monthly Peace Challenge: Mad Men ( […]

  22. That is so cool, Kozo! So many great ideas!

    I’m putting my mind to it now and will come up with something creative!

    Also, as i wrote you in my mail, i’ll gladly join and visit/comment the blogs of those who will complete the paper challenge! 😉

    I’m so happy to hear that B4Peace ad might be on Superbowl next year! Wow! I so hope for that, best of luck!!

    We’ll be talking 🙂

  23. Hi Kozo, I have featured you in my weekly giving something back post. These posts honour all those great blogs out there. Please pop by and take a look at As you know I am also a member of this group.

  24. […] decided this is my February Bloggers for Peace challenge: getting this sweetly annoying jingle stuck in everyone’s head. Just try and be angry when […]

  25. […] The challenge was on, thank you Kozo for once again rattling my neurons into action. […]

  26. […] Every Day Gurus for the “Community Maker” award.  […]

  27. […] ( – The man behind the idea. Monthly Peace Challenge: Mad Men Plus another post […]

  28. […] Bloggers4Peace monthly challenge is upon me, and it weighs most […]

  29. Sunshine says:

    Hey, Kozo! It’s all about marketing and more marketing…as big as companies like McDonald’s & Walmart, you never see them stop in the marketing area. Good idea is what I am saying & hey, have you thought about installing the Linky device to these monthly posts? You know, like the one we include in the Friday Fictioneers? Let me know if I can help…<3

  30. […] month, Kozo asked us to construct an advertisement for peace, so I threw this little billboard together. I’ve never designed a billboard before, but here […]

  31. […] Monthly Peace Challenge: Mad Men ( […]

  32. […] post is inspired by the Monthly Peace Challenge: Mad Men and Bloggers for Peace. If you want to join Bloggers for Peace, please click on the badge to your […]

  33. rohan7things says:

    Oh I am definitely doing this 🙂 I have the saying and picture ready!! Will post next week.

    Good luck to everyone taking part!

    Peace 😉


  34. Kylie says:

    This is great! I’m going to a lobby day tomorrow and a rally on Saturday for gun safety. I was already planning to blog about it for my monthly peace post, and now I’ll have to make sure to take lots and lots of pictures of everybody’s signs and slogans for the “commercial.” The anti-gun-safety will be there will guns slung to their backs, so it will be quite interesting…

  35. […] Monthly Peace Challenge: Mad Men   This month, be Don Draper and construct an advertisement for peace (using any medium you prefer – words, photos, video, etc) […]

  36. […] February Bloggers For Peace challenge is to create an advertisement for […]

  37. […] This month’s Peace Challenge to make Peace go viral is called, “Mad Men.” […]

  38. […] Monthly Peace Challenge: Mad Men ( […]

  39. […] Monthly Peace Challenge: Mad Men […]

  40. […] & The second: Monthly Peace Challenge: Mad Men […]

  41. Sunshine says:

    hey, Kozo…my advertisement for today:

  42. […] Bloggers for Peace, the Monthly Peace Challenge: Mad Men is to create something that conveys the message of peace: an ad, a slogan, a short film, a poem, a […]

  43. My slogan “Peace is Possible” and my bits-and-bobs peace sign:

  44. […] Monthly Peace Challenge: Mad Men ( […]

  45. […] Monthly Peace Challenge: Mad Men ( […]

  46. […] I told Kozo I would have a Banner For Peace for the Bloggers For Peace February Challenge and so here it is! I think napping can certainly contribute to our sense of inner and outer […]

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